Your home is supposed to be a peaceful retreat…until the neighbours make a lot of noise. Noise can be much more concerning for owners of semi-detached homes, condos, or townhouses where sound can easily travel through walls, even if they are built to code. As an acoustical consultant, I get at least one call a month from condo owners asking if we can come to test noise, or what can be done to minimize noise from their neighbours. Upcoming proposed changes to the National Building Code (NBC) will eventually change the way builders and architects construct homes.

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What better way to start the New Year (2015) than with a fresh look! Over the last year, here at Aercoustics, we have been working hard to rebrand our firm and develop a strategic marketing plan. Let’s be honest – in most small to medium sized businesses, our resources are slim and marketing/sales expenditures come off the bottom line and take money directly out of the owner’s pockets. We tend to see marketing as a budget item that spikes every few years or so – typically a reactive response that results in creating a new website or attending a slew of conferences or tradeshows.

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