Construction is synonymous with noise and vibration. There is no disputing it. However, in certain situations, noise and vibration can and must be controlled.  Not only can it cause damage to property, but it can interfere with sensitive equipment such as MRI or CT machines at a nearby hospital. While bylaws vary by city, Toronto requires you to complete a vibration control form before securing a building permit. Generally, the permit process in most municipalities, including Toronto, is focused on structural damage to nearby buildings or services. It does not take into account the impact on uniquely sensitive uses like patient bedrooms or equipment in healthcare settings, recording studios, or an art gallery housing delicate artifacts. This gap in the municipal requirements can be problematic. Excessive vibration close to a gas line could be disastrous. Near a broadcast studio, it can impact a live or taped event. Near a hospital, […]

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For many smaller speciality consultants in our industry, developing strategic company goals to pursue certain sectors and clientele is typical, but many do not capitalize on the natural partnership of sales and marketing. Aercoustics is an exception. We use sales targets to create our marketing plan. Aligning sales and marketing means they operate as a unified organization with a shared system of strategy, goals and communication. We have found by working together, we can concentrate limited resources on the best opportunities to grow our market share. When the overall company initiative is going in one direction, sales and marketing need to support. There are countless studies showing a collaborative effort between the two can increase customer acquisition and help boost the bottom line. In the U.S., it is estimated that $1 trillion is lost a year due to a lack of coordination. How to Foster Collaboration between Sales and Marketing […]

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In Ontario, the demand for electricity is projected to grow 1.7 per cent annually over the next two decades as the population grows. This is coupled with expected reductions in existing capacity, as nuclear assets are decommissioned or refurbished and contracts with existing generators expire. These factors have combined to create a forecasted shortfall in energy supply in the coming years. To ensure a sufficient and reliable supply of electricity, the province recently announced it is looking to procure up to 4,000 MW of new capacity, 2,500 MW of which could be energy storage. Large scale energy storage is new for Ontario and is an emerging technology globally. Rather than generating new power, it can help store it from various sources and dispatch it on demand when the needs are highest. This helps keep the electrical grid in balance and improve the utilization of variable power generators like wind and […]

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How did acoustics, noise, and vibration become your specialization? Ever since my high school physics teacher explained how bass in music goes through walls, I’ve had an interest in the way sound waves interact. My affinity for sound grew during my undergrad in Engineering Physics. During my graduate studies, I chose to focus on high intensity focused ultrasound (HIFU) and designed and built a prototype device capable of generating and steering complex sound fields underwater.   How did you arrive at Aercoustics? It didn’t take me long to narrow down the industry I wanted to work in. I focused on the relatively small number of companies in the area with an acoustics, noise and vibration specialty, and even contacted professors around the world to obtain specific course materials so I could get a leg up when applying. After working for a couple years at one firm, I was approached by an Aercoustics partner to […]

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Mental health has become more of a focus in recent years as organizations work hard to educate, provide resources and remove the stigma associated with mental illness. And, for good reason. One in five Canadians will be affected by mental illness in their lifetime. By the time you are in your 40s, the chances are one in two. The pandemic only exacerbated the problem as many experienced feelings of isolation, anxiety and stress. We saw a significant rise in one such mental health issue during the pandemic: Burnout. Whether or not you love your job, or you work from home or the office, if you work too hard or too long, without the required amount of shutdown time, burnout is a possibility. At Aercoustics, the pandemic prompted us to look at ways to recognize and prevent burnout as well as enhance our mental health. In a recent blog post, we […]

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In physics, a collision is any event in which two or more bodies exert forces on each other in a relatively short time. At Aercoustics, collision is our way of increasing collaboration and keeping our office culture alive. Our original plan was to kick off the New Year with our inaugural Collision Day but as another pandemic wave hit, it was put on hold as we continue to work from home. When we do return, we know some people will be eager to return to the office but others will be less enthusiastic. Many will embrace the hybrid set-up and we support our employees in whatever return to work model best suits their needs. But we also know the value of collaboration. So, every other Thursday, we will be inviting the Aercoustics team into the office for a Collision Day. This is a day dedicated to ensuring all our team […]

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Strategy is critical to business survival. But with the speed of business accelerating and constant market disruptions, is a five or 10-year business plan viable anymore? Perhaps for companies that are resourced strong enough to stay abreast of elements as they occur, but for the vast majority of small to medium businesses these long-term strategies end up dead on arrival and are also too complex. Strategic planning is vital but it needs to be faster and more flexible. A good roadmap creates the right direction but the traditional business plan needs to change. For many companies, the goal is to secure funding so the focus is solely on that one objective. Once the funding is in place, the business planning needs to evolve to keep moving forward. But no one rushes to do more strategic planning exercises or write business plans. However, it needs to become a more regular part […]

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One of the greatest benefits of renewable energy is it uses resources straight from the environment to generate power. That means, as long as the sun keeps shining, we will have a source for clean solar power. So, it’s no surprise that many in the industry are looking to solar farms as the new big thing. Solar Farms vs. Other Renewable Energy For well over a century, coal-and-natural-gas-fired power plants have been the norm in North America but the desire to cut back on pollution and greenhouse gases has prompted many jurisdictions to seek greener sources of energy like wind and solar. For example, the State of New York has set a goal of carbon-free electricity by 2040 and the Biden administration recently released a blueprint showing how the US could move toward producing almost half of its electricity from the sun by 2050. To date, a popular option has […]

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