• Why culture should matter to SMBs

    Merriam-Webster’s Top Word of 2014 was “Culture”. Culture has a lot of meanings and applications these days, but in recent times there has been a lot of discussion on company or corporate culture, and how your culture either helps or hinders your organization.

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  • Marketing isn’t just for the giants

    What better way to start the New Year (2015) than with a fresh look! Over the last year, here at Aercoustics, we have been working hard to rebrand our firm and develop a strategic marketing plan. Let’s be honest – in most small to medium sized businesses, our resources are slim and marketing/sales expenditures come off the bottom line and take money directly out of the owner’s pockets. We tend to see marketing as a budget item that spikes every few years or so – typically a reactive response that results in creating a new website or attending a slew of conferences or tradeshows.

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